The relevance of nutrition in health Essay - 896 Words

â€Å"Optimum nutrition is needed for optimum health† Nutrition can be described as the science of consuming and utilizing foods in a natural medicinal way so as to provide the human body with optimum health by taking care of the body’s dietary needs. Nutritional science studies how the human body catabolizes and anabolizes certain groups of foods to see how they affect the repair and creation of new and old cells. Good nutrition and a healthy lifestyle, combined with regular physical activity, are essential to good health and wellbeing. Poor diet and lifestyle choices can lead to an increased susceptibility to disease, reduced immunity and impaired physical and mental development (World Health Organization 2009). The role nutrition†¦show more content†¦Both of these practices require implementation of a healthy and varied diet in order to achieve beneficial therapeutic outcomes (Community Services and Health Industry Skills Council 2013). The relevance of considering dietary changes and nutritional supplementation in addressing nutritional status Dietary changes and nutritional supplementation are well known as highly useful tools when attempting to correct a nutritional deficiency. Folic acid’s benefit in pregnancy is a well-documented example of this. Folate, also known as vitamin B9, is a micronutrient which can be found in foods such as green leafy vegetables, grains, cereals and meat. Folate has an important role in the synthesis of DNA and the division of cells. Significant folate deficiency can lead to several different birth defects including neural tube defects (NTD’s), spinal bifida and anencephaly (birth without part of the brain) as the neural tube is the embryonic precursor to the brain and spinal column. Folic acid, a synthetic form of folate, is used in multivitamin supplements because it is better absorbed by the body (Science Based Medicine 2013). Recently, a meta-analysis was conducted on women who were planning to marry in an area of China which exhibited a high prevalence of NTD’s. They were asked to take 400mg of folicShow MoreRelatedImplementation Of The Mnch Initiative1474 Words   |  6 Pageslarge grants that were coded as contributing to improved nutrition were actually used to a significant degree to strengthen nutrition surveillance systems, to train health personnel in diagnosing and treating malnutrition or to integrate nutrition monitoring in the health information system. These are health systems strengthening activities†. This analysis is not clear and presents a segmented view of the three paths of the MNCH strategy. Health System Strengthening (HSS) is a large and cross cuttingRead MoreHow Mobile Technology Can Be Integrated With The Army Surgeon General s Performance Triad1437 Words   |  6 Pagessetting. Why the study is being conducted: Mobile technology has become ubiquitous making it the ideal platform to promote healthy lifestyles. The Performance Triad is a comprehensive plan that focuses on promoting better sleep, activity, and nutrition habits. The Performance Triad addresses the lifestyle choices made in the Lifespace, the time that is not spent with a healthcare provider. The Lifespace is where healthy habits can be maintained or improved and where people need information, educationRead MoreThe Overlooked Area Of Poverty Essay1292 Words   |  6 Pagesmarket access, which was seen as a huge gap that agriculture was overlooked in the MDGs. The relevance of agriculture to other goals Relooking at the connection between agriculture and each of the goal is considered as a reflective process for better implications in the next goal development. For goal 1, Eradicate extreme poverty and hunger was not mentioned agriculture as the target to ensure food, nutrition, and source of employment for poor rural people. For goal 2, Achieve universal primary schoolRead MoreThe Importance Of Literacy Assessment For Adults Essay1162 Words   |  5 Pagesprove his / her progress. The Summative Assessment can be done once i.e. at the end of the course or it can be in the form of internal assessments during the course to keep record of the learners continuous progress. Describe the application or relevance of self- assessments for adults: Self-assessment can be described as a process where learners can monitor and evaluate their own progress when learning English literacy and numeracy. Learners are able to identify options for their progress as theyRead MoreA Brief Note On The State Of Florida1305 Words   |  6 PagesAfrican-American, 0.7% Native American, 3.2% Asian, 0.3% Pacific Islander, and 8.5% Hispanic/Latino races. Okaloosa County Health Education curriculum objectives are aligned with the Florida Core Standards, and the Nation Health Education Standards. They line up equally with very similar information and they aren’t missing any points from both of those standards. The Health Education unit that Okaloosa County is teaching, at the elementary school levels, requires 150 minutes of physical educationRead MoreNutrition And The Home Bound Elderly1394 Words   |  6 PagesNutrition and the Home Bound Elderly The provision of nutrition services is critical to all individuals as it ensures the access to healthy food as well as education on proper nutrition. However, the ill and the elderly have an increased need for nutrition services as this could facilitate disease management, improve health outcomes and reduce healthcare costs. Past studies and research have shown that nutritional support of the elderly and the ill could improve the quality of life in terms healthRead MoreGuatemal A Country And Poor Country871 Words   |  4 Pagesreached a reality where, according to WFP (2016), Guatemala has not only the highest rate of malnutrition in Latin America, but also is considered the country with the fourth biggest rate of chronic malnutrition worldwide. This topic has an enormous relevance because as WFP (2016) mentions, the chronic malnutrition that kids from this country go though is what makes Guatemala be one of the 36 countries in the world that form 90% of the worlds stunting. Accord ing to Unicef (2016), the percentage of childrenRead MoreChildhood Obesity Essay976 Words   |  4 PagesAccording to a 2010 report by The Centers for Disease Control and Prevention (CDC), the prevalence of childhood obesity has more than tripled in the past thirty years. As well as having an impact on health, studies have cited a relationship between obesity and poor school performance as well as a child’s readiness for learning and education. This can be correlated with studies finding â€Å"obese children have a greater risk of social and psychological problems, such as discrimination and poor self-esteem†Read MoreThe Effects Of Malnutrition On Indi The Facts Essay1419 Words   |  6 Pagesin five deaths in the world. More than half of these deaths could be prevented if children were well nourished . Malnutrition is a serious condition in which the body does not get the right balance of nutrients and calories needed to sustain good health and development. It has two sides - undernutrition and obesity/overweight. Undernutrition arises mainly as a result of inadequate or unbalanced diets, but is also caused by poor nutrient absorption or a loss of nutrients due to illness (2000, SmithRead MoreHow to Be Healthy Essay823 Words   |  4 PagesIntroduction: Attention Getter: How many of you want to be healthy? Credibility Material: My mom is a dietitian; which is a person who specializes in the study of food and nutrition in relation to health, and she’s always stressing to my brother and I to eat up vegetables and to eat fruit everyday. Relevance to the Audience: Almost everybody knows that its important to eat healthy. However, not everybody can explain exactly why. Healthy eating is essential for a number of reasons, and

Education And Literacy Development For Preschool Dual...

Introduction When an educator walks into her classroom for the first time, she needs to be prepared to encounter students that come from a variety of backgrounds. The children will be in different stages of language development, and the educator must accommodate for each of these students. Magruder, Hayslip, Espinosa, and Matera (2013) state, â€Å"The US Census Bureau projects that by the 2030s, children whose home language is other than English will increase from roughly 22 percent to 40 percent of the school-age population† (p. 9). This increase in second language learners will cause the educator to accommodate for those needs. Second language learners â€Å"need teachers who welcome them and recognize their unique abilities, what they know, and what they need to learn† (Magruder, Hayslip, Espinosa, and Matera, 2013, p. 10). The article, Many Languages, One Teacher: Supporting Language and Literacy Development for Preschool Dual Language Learners, explains to educators how to support the language development in young children who are learning English, how to incorporate Personalized Oral Language Learning (POLL) into the classroom, and how to be intentional about supporting the needs of the English language learners. The four individuals who wrote this article consult programs on dual language learners and have their masters or doctorates in education (Magruder, et al., 2013). Key Point #1: Supporting Second Language Leaners There are several questionsShow MoreRelatedWhat Diverse Parents Know And How It Can Help Early Childhood Educators851 Words   |  4 Pages What Linguistically Diverse Parents Know and how it can help Early Childhood Educators: A Case Study of a Dual Language Preschool Community, educator researcher Sara Michael-Luna conducted a 24 month ethnographic study looking at the experiences of immigrate Italian, bilingual, and middle class families at a private dual preschool. The study took place in a metropolitan area with preschool staff, and bilingual families with children ages 2.8-6 years old. The researchers reveal with underlying purposesRead MoreDual Language4991 Words   |  20 PagesDual Language Guadalupe Silva Lakeland College Table of Contents Abstract 2 Features of Dual Language Education Programs 4 Assessment and Accountability 6 Curriculum 6 Instruction 7 Staff Quality 10 Professional Development 12 Program Structure 14 Family and Community 16 Support and Resources 17 Conclusion 18 References 20 Abstract What is Dual language? Dual language is a form of bilingualRead MoreLanguage Barriers2910 Words   |  12 PagesRunning Head: Overcoming Language Barriers in NC Pre-K Classrooms How to Overcome Language Barriers in NC Pre-K Classrooms FCS 711- Research and Inquiry in Family and Consumer Science Dr. Rosa Purcell Meisha Conrad April 28, 2014 Introduction Being a teacher at a Head Start/ Early Head Start program I have experienced the language barriers between teachers and studentsRead MoreCritical Instructional Components For Helping Students Learn1434 Words   |  6 Pagescomponents for helping students learn to read is vocabulary. Since the National Reading Panel (2000) and the National Early Literacy Panel (2009) reported that strong early oral vocabulary knowledge is a predictor for later successful reading outcomes, an increased research and teaching focus in this area has arisen. The achievement gap that is a central concern in education and society today is associated to a â€Å"word gap† that begins early in life. Hart and Risley (1995) identified in their seminalRead MoreShould Technology Be Taught 21st Century?1568 Words   |  7 Pagesus will willingly agree that digital technologies provide one more outlet for young children to demonstrate their creativity and learning. Where this agreement usually ends, however, is on the question of including iPads into the curriculum in a preschool classroom. While some are convinced that introducing iPads into the curriculum means children will stop playing, pretending, and learning to socialize, others believe that children today are digital natives and therefore should be taught 21st CenturyRead MoreLeveraging Computer Technology for Literacy Instruction in the Classroom2385 Words   |  10 PagesComputer-Based Reading Programs for At-Risk Learners Children with disabilities face a variety of challenges when learning to read. Some students experience processing disorders, some have auditory or visual deficits, still others have gross or fine motor disabilities. Computer technology is adept at addressing all of these issues by the nature of its flexible and extensible application. As a relatively low-cost solution for providing specialized instruction, integrating computer technology isRead MoreMajor Factors That Affects Reading Vocabulary Levels1599 Words   |  7 Pagescomprehension skills. When entering the classroom every child is different so it’s important to understand diversity in the classroom. Wright states, â€Å"Right from the beginning of schooling, there are profound differences in vocabulary knowledge among young learners from different socioeconomic groups. Just consider the following statistics: by age 4, a child interaction with his or family has already produced significant vocabulary differences acr oss socioeconomic lines, differences so dramatic that they representRead MoreChildren Are At Home Learning Languages Essay2189 Words   |  9 PagesIn different regions around the world, young children are at home learning languages that differ from the prevailing language used in their extensive social world. When they arrive at school, these children has a different precious resource; there mother tongue-often referred to as L1. Typically, when indigenous and minority language speaking students begin school, they are forced to learn a language of the majority group in order to fit in socially and succeed in their academics. In a majority ofRead MoreParental Involvement Among Different Cultures : Implications And Strategies For Families And Educators2153 Words   |  9 Pagesshared among colleagues. This research paper aims to provide an in depth review of how parental involvement is viewed in different cultures present in the United States. This paper will provide discussion reg arding how differing culture views affect education in the classroom. Furthermore, this paper should provide educators with strategies on how to recognize, accept, and encourage family participation in all cultures present in the United States. This paper will focus on cultural views from EuropeanRead MoreWhy I Am A Teacher1857 Words   |  8 Pagesbecome a teacher. The four years of high school, Oswego High School, I truly become passionate to become a teacher. I took the necessary general education classes, and my elective classes learning about child development and early childhood education. Once I graduated high school, I felt confident to become a teacher, but I discovered that special education was what I truly wanted to do. From the first day or first grade up to now, I have become a success student, which I can’t wait to become teacher

1920s Fashion Abstract Free Essays

1920s Fashion Abstract The â€Å"Roaring† 1920s, was a period in America of social evolution. There were changes in the areas of transportation, music, art, dance, and even language just toname a few areas. Fashion endured the most dramatic changes in many phases. We will write a custom essay sample on 1920s Fashion Abstract or any similar topic only for you Order Now There were changes in dress and dressing techniques. Hairstyles and products took a turn for the better as well. As a result, many of the citizens who were able to reach new heights in dress and hair design also acquired a new attitude to accompany the new styles in fashion. Many of the elegant and expensive sacraments shared today by the modern bourgeoisie are direct results of the changes of the 1920s. The results of a horrid World War I were that America entered a period of prosperity. With the stock market flourishing and women entering the workforce there was room to expand other thanfinancially. Clothing changed with the society. The conservative dress code of women was tweaked, and sportswear became a norm for working women. Shorter and more maneuverable clothing became available for active women. Clothing that revealed skin gave women a sense of liberation. As skirts became shorter, necklaces, particularly strings of pearls, became longer. Tan or flesh colored stockings was made popular. Formal wear for men included tail coats for tuxedos, and cummerbunds. The tuxedos either had rolled collars faced in silk or notched collars. Wide leg trousers and tweed jackets were introduced for men as well. Children were also impacted during this era of fashion reform. Spotted cotton dresses and suspenders were incorporated to be worn by children. Many geometric forms and shapes were implemented into the designs of 1920s clothing, to add a level of flamboyance. Children were also impacted during this era of fashion reform. Spotted cotton dresses and suspenders were incorporated to be worn by children. Fashion had the biggest impact on women’s liberation through hairstyle. The biggest impact came with the event of women cutting their hair for a shorter hairstyle. For some families it was a problem for the wife or daughter to cut their hair, it was not considered motherly. However, with women adapting to more active lives, the shorter haircut saw an increase in the number of women wearing it. Many of these women wore hats to accompany their short hairstyle. The premier hairstyles included the â€Å"BOB†, finger waves, and marcel waves. Many of the bob hairstyles were configured to fit with the woman’s face. I noticed that many of these hairstyles were not done with â€Å"black hair† in mind. Never the less, black women were able to adapt to these styles in the years following. Fashion has always been influenced by the mode of transportation, the architecture of the period, cultivation of the earth and the customs of the people, as it was in the 1920’s. Clothing developed closer relationships with art, kinetics and an increased sense of freedom with carefully selected fabrics, and an intelligent use of color. Beautifully coordinated and accessorized outfits were a feature of 1920’s ladies fashions. Hats, shoes, stockings, handbags, dresses and jewelry all came together in harmony to create a unique and elegant style that can only be appreciated when seen in real-life or. Men and children also saw a fashion shift. More importantly the fashion movement of the 1920s was a symbol in the liberation of women’s rights. Bibliography All historical information derived from the following: Text book: How to make you own 1920s dress tirocchi. stg. brown. edu/514/story/fashion_twenties. html www. 1920-30. com/fashion/hairstyles www. kaboodle. com/reviews. model_behavior_1920s www. oldmagazinearticles. com How to cite 1920s Fashion Abstract, Essays

Assess the influence free essay sample

A recent national policy initiative promoting anti-discriminatory practice The Human Rights Act applies to everyone within the country as it makes sure everyone is treated the same but it could be in different ways. This act allows students to have freedom of thought and religion. We will write a custom essay sample on Assess the influence or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page People are allowed to have and voice their own opinions but they have to take into consideration not everyone believes the same and they may disagree with their opinion. It helps people to become their own individual and to express themselves in a healthy way.This act also allows everyone to have the right to further and higher education within their own county. An example of this would be is a Hindu child wants to wear a head dress and still go to the same school as everyone else; she is able to come and learn in the school even though she wears a head-dress because the Human Rights Act 1998 allows everyone to have freedom of thought and religion. This act promotes good practice and influences how staff comes together and works to meet the standard of this legislation to ensure every individual is treated with respect and equal among others.When staffs are meeting this act they would be ensuring that no one would become discriminated against because of their race, gender or religio n which would make a happier society if everyone was treated was the same as everyone else. Active promotion of equality and individual rights in health and social care setting is the principles of the care value base, putting the patient/service user at the heart of service provision, e. g. roviding active support, promoting individuals’ rights, choices and wellbeing, anti-discriminatory practice, empowering patients/service users; dealing with tensions and contradictions; staff development and training; practical Implications of confidentiality, e. g. recording, reporting, storing and sharing of information. Every Individual has the right to be respected, treated equally and not discriminated against, treated as an individual, treated in a dignified way, allowed privacy, protected from danger and harm, allowed access to information about themselves, be able to communicate using their preferred methods of communication.Language cared for in a way that meets their needs, takes account of their choices and protects them. The Equality Act 2010 makes your rights not to be discriminated against stronger. Discrimination means treating someone less privileged other people because of who they are. The groups of people who have the right not be discriminated against have also been extended. People who fit in to these groups have what are called secure characteristics. It doesnt matter whether any of these characteristics apply to you, or the people in your life.

How to Write an Introduction for an Essay

Tips on Writing an Essay Introduction An introduction of your essay is the first thing that your readers see, so it has a big impact on the success of your entire essay. This is a reason why successful writers pay special attention to the introduction, and spend enough time and effort, writing creative and catchy hooks.What an essay hook is? It’s a first sentence of your text. It may be an interesting fact, or a quote from a well-known source. You can also tell a joke, which is a great way to get readers’ attention, and make them want to read further. However, your hook depends on a topic of the essay, and on its style. Then you have to provide readers with necessary information that helps them understand the background of your essay. Make sure that you introduced all specific features of your topic, but don’t make the introduction too long. Here you must also introduce your thesis statement, and explain how it answers the question, or how it solves the problem of your topic.As we mentioned above, yo u have to clarify the context of your work, in other words, readers must understand your thesis, as well as how your statement is related to the topic, and why it’s provable. You may write some facts that are not included in the body of your essay, in case they illustrate your thesis.OutlineActually, there are many writing approaches for introductions. Many writers even write this first section only when the whole essay is finished, because then you will perfectly understand the structure of your essay, and what arguments are most important, so you could write the introduction based on it. It’s a good method, and you can try it, but it’s not necessarily to write the whole essay. You can just draw up an outline, which is a useful thing by itself. This blueprint will help you understand what is worth mentioning at the beginning, and what isn’t really important.Thesis StatementDon’t forget that your thesis statement is the essence of the entire essay. This is your point, and it must be clear, unique, and persuasive. Your statement must motivate readers to read more, no matter do they agree with you or not. Once you introduced your thesis statement, you have to make a transition to the body part, because the thesis statement is often the last sentence of your introduction. You can follow such an approach or not, but make sure that first sentences of the essay body are logically related to the last words of the introduction. However, going straight from your thesis statement to the first argument will make your thesis look stronger, and you won’t losereaders’ attention.Your thesis statement not only summarizes your claims, it determines the way how you present information. It is called an â€Å"angle†, and good essays always have an expressed writing â€Å"angle†. To make your essay good, we suggest you to write your thesis before you start writing the introduction. It will be the best guideline for it. Don’t forget that a thesis isn’t a fact. It’s your point, and readers must be able to discuss it. It must be a thought that needs to be proven with arguments and facts.Think About Your AudienceYou must be able to estimate your audience and take it into account during the entire writing process. Think which facts may be useful for your readers, and what they may not know about your topic. Your main goal is to make your readers get your message clearly, understanding all necessary details.

Free Essays on Oscar Romero

Oscar Romero was born on August 15, 1917 in Ciudad Barrios, a town east of El Salvador. He was the second of seven children. When he was thirteen he declared a vocation to the priesthood. He went to a seminary in San Miguel and from there Rome. He was ordained in 1942. In January 1944 he was recalled to San Miguel by his bishop and was soon secretary of the diocese. This position he held for twenty-three years. In San Miguel his work flourished and his reputation grew. He established a succession of new organizations and inspired many with his sermons, broadcasted by five local radio stations and heard across the city. Romero was impressed of the new Catholicism that was affirmed with such confidence in Vatican II. In 1970 he became auxiliary bishop of San Salvador, and there he busied himself with administration. In 1974 he became bishop of a rural diocese, Santiago de Maria. Three years later, in February 1977, Oscar Romero became archbishop of San Salvador. In that month a crowd o f protesters were attacked by soldiers in the town square of the capital. Then, on 12 March 1977, a radical priest, Rutilio Grande, was murdered. Romero had known him. Now he observed that there was no official inquiry. He recognized that power lay in the hands of violent men, and that they murdered with impunity. The wealthy sanctioned the violence that maintained them. Death squads committed murder in the cities while soldiers killed as they wished in the countryside. When a new government, which represented many powerful interests was elected it was seen to be by fraud. There was talk of revolution. More and more Romero committed himself to the poor and the persecuted, and he became the instigator for moral prophecy in the church and outside it. Meanwhile, his church began to document the abuse of human rights, and to establish the truth in a country governed by lies, where men and women simply disappeared without account. The press said, "The Church an... Free Essays on Oscar Romero Free Essays on Oscar Romero El Salvador during the 1970s and 1980s was a country filled with violence and oppression. One of the most vocal and influential people in El Salvador during that period was Archbishop Oscar Romero. Many have accused him of being communist, â€Å"left-winged†, or radical, but others have praised him by calling him a man who lived according to Christ’s example and one who died the death of a martyr (Berryman 176). Oscar Romero believed that each human being should have the rights to work, food, and freedom from oppression. Further, Romero believed that in order to truly follow the teachings of Christ, it was both the Catholic Church’s responsibility as a community of believers, and his own responsibility as a high-ranking church leader to preserve and defend the basic rights of all humans. During his life, and especially during his term as Archbishop, Romero believed that the poor people of El Salvador were being deprived of their fundamental rights, and he worked actively to end this injustice in his homeland through his words, actions, and ultimately through his assassination. Oscar Romero was born in a remote mountain village in Ciudad Barrios on August 15, 1917, and was the second of seven children (Berryman 160). His father worked at the local telegraph office and his family grew some crops (Berryman 160). Romero attended the major seminary in San Miguel, studied with the Jesuits at the National Seminary in San Salvador, and spent six years studying at the Gregorian Seminary in Rome, where he was ordained as a priest and given a degree in theology in 1942 (Forchà © 58). Romero returned to his own country to serve as priest in January 1944 (Berryman 161). The community where Romero served was rural and very poor, like most of El Salvador. After a few months the Bishop of San Miguel asked Romero to serve as the secretary of the diocese and Romero left the poor village behind, but it may have been during the short time that he s... Free Essays on Oscar Romero Oscar Romero was born on August 15, 1917 in Ciudad Barrios, a town east of El Salvador. He was the second of seven children. When he was thirteen he declared a vocation to the priesthood. He went to a seminary in San Miguel and from there Rome. He was ordained in 1942. In January 1944 he was recalled to San Miguel by his bishop and was soon secretary of the diocese. This position he held for twenty-three years. In San Miguel his work flourished and his reputation grew. He established a succession of new organizations and inspired many with his sermons, broadcasted by five local radio stations and heard across the city. Romero was impressed of the new Catholicism that was affirmed with such confidence in Vatican II. In 1970 he became auxiliary bishop of San Salvador, and there he busied himself with administration. In 1974 he became bishop of a rural diocese, Santiago de Maria. Three years later, in February 1977, Oscar Romero became archbishop of San Salvador. In that month a crowd o f protesters were attacked by soldiers in the town square of the capital. Then, on 12 March 1977, a radical priest, Rutilio Grande, was murdered. Romero had known him. Now he observed that there was no official inquiry. He recognized that power lay in the hands of violent men, and that they murdered with impunity. The wealthy sanctioned the violence that maintained them. Death squads committed murder in the cities while soldiers killed as they wished in the countryside. When a new government, which represented many powerful interests was elected it was seen to be by fraud. There was talk of revolution. More and more Romero committed himself to the poor and the persecuted, and he became the instigator for moral prophecy in the church and outside it. Meanwhile, his church began to document the abuse of human rights, and to establish the truth in a country governed by lies, where men and women simply disappeared without account. The press said, "The Church an...

Scheduling and Project Management for Hard Rock Caf Coursework

Scheduling and Project Management for Hard Rock Caf - Coursework Example However, it is worth noting that there are other activities that can as well be crashed for fewer costs but, the achieved crashed time would be less than the anticipated period. For instance, Activity F could be crashed for a much lesser cost of $500 but, the attained or recovered time would only be one week of the two weeks that had been lost to activity B. It is impossible to crash Activity O by any time less than two weeks so as to maintain the original schedule. Suppose that this can be achieved then, we would assume that even the distribution of $900 in a single week for the crashing would still lead back to crashing Activities F and O for a cost of $1,400 each by one week. In the carrying out of a project from start to completion, a project manager is definitely to be faced with numerous challenges both internally and externally. Some of these challenges that can be recognized and affiliated to the scenario of Hard Rock Cafà © are as discussed herein. First, project managers are required to ensure that they thoroughly plan through all the aspects of the organization in a manner that solicits for the active involvement of all the involved functional areas. This is so as to ensure that they obtain and maintain a plan that is realistic and which satisfies the commitment to the project (Pinto & Venkataraman, 2013). However, this is not quite simple to attain hence, being largely classified as a challenge. Second, managers are faced with the challenge of having to control the organization’s manpower that is needed by the project. Third, the managers are challenged by the manner in which they can be able to control the basic technical definitions of the project.

Analysis Essay Example | Topics and Well Written Essays - 1500 words

Analysis - Essay Example the orders are taken physically and accordingly sent for processing cleaning activities. In the present system, Abi Dry Cleaners cannot pull higher number of customers. Furthermore, the current system is also quite slow to react to the requests of customers. Due to the ineffectiveness of the manual booking system, Abi Dry Cleaners is unable to exploit the demand of dry cleaning services. The present system maintains a list for different requests of customers which is used for providing dry cleaning services. There are several problems of the present booking system of Abi Dry Cleaners such as only few reservations can be made because of manual process and it also takes huge time for recording the reservations and transactions. There is also an issue of validation in the present booking system. Besides, the employees face difficulties in managing the collection and the date of delivery of services. Furthermore, the present booking system also necessitates considerable paperwork which is quite difficult to manage (Imam, 2005). Consequently, in order to overcome the problems related to the present booking system, an online booking system has been proposed. The online booking system will not only satisfy the existing customers, but will also attract new customers. Furthermore, it will also allow Abi Dry Cleaners to promote its dry cleaning services to a large section of target customer segment, resulting in increased revenue. However, in order to achieve the desired objectives, the online booking system requires reliability, consistency, flexibility and security (Agheorghiesei & Ineson, 2010). In accordance with the requirements of customers, the online booking system would need log in information, contact information, on-going dry cleaning tasks along with their status, estimated time for competition of on-going tasks, customer advice for dry cleaning, organisational history, testimonials,

Based on your research and experience critically assess how values and Essay

Based on your research and experience critically assess how values and beliefs have changed in Britain over the last century. An - Essay Example These words by one of Britain’s most influential and famous statesmen certainly echo the central themes of this essay. On no level more so than the values and beliefs of the British people has the nature of the United Kingdom changed during the course of the last century. The effect these changes have had will certainly manifest currently, and continue to affect contemporary the youth in the 21st Century, in varied and significant ways. At the turn of the last century, as the world moved into the 1900s, Britain and her Empire stood at the forefront of the world, dominating culture, belief systems, education and politics across the globe. It seemed that the historic continuity of the kingdom would last forever. And throughout this history, Britain was part of Europe, sometimes at war with countries on the continent, sometimes in alliance with them, but always connected to them, perhaps due to proximity. But is has also been due to the close bonds that Britain and the British pe ople have had with European values and beliefs, particularly those of Western Europe, that these ties have remained. And certainly throughout the last century, Britain has been the defender of the values and beliefs of Western Europe (Thatcher, 1988). ... Importantly this system also derived from European influence and philosophical thought. Throughout, Britain has recognised the personal liberty of the individual, and a human rights culture, based on responsibility and duty to the collective, rather than personal gain exclusively (ibid). The religion of Britain and the European continent at large, Christianity, has consistently informed the value systems of Britons, leading to particular set of morals to inform behaviour that is considered acceptable or unacceptable (ibid). Defending this ideal of behaviour, government and civilization has at least twice forced Britain into taking the lead in successive world wars: In both World War I and II, the kingdom did not hesitate to stand up to the forces of autocracy and fascism, respectively, and risk all in defending the democratic rights of its own citizens, as well as the rights of all free peoples to remain free (The Staff of the New York Times, 1965). Continually, though, Britain has a sserted its sovereignty, interacting with Europe and the rest of the world, yet remaining defensive of its own culture, values and civilization. The perception that Britain was leading the world certainly rang true at the beginning of the 1900s, and continued to be valid for at least the first half of that century. It was never in doubt that the British way of life was enviable, defensible and something to be proud of for most Britons. As the Empire declined, and the 20th Century drew to a close, though, both Britons’ own opinions, and world opinion was that the United Kingdom was no longer a world super-power. Perhaps this is in part the explanation

Chandler Health Strategy 2015-17

Chandler Health Strategy 2015-17 CHANDLER HEALTH  STRATEGY FOR 2015-2017 INTRODUCTION With the voyage of time, the need of quality and prompt healthcare services has become unevitable asset in the heathcare system. Chandler health, a non profit organsisation, is equipped with highly qualified and adroit healthcare manpower, devoted to deliver the finest services regarding acute, community and elderly healthcare as per the necessity and demand of the general peblians. This document outlines the three years strategy that has been considered by the chandler health to achieve the odjectives set by the organisation and establish organisation as a one of the finest healthcare organisation to deliver prompt and apt care and faclity to the consumers. MOTO: â€Å"OUR ENDEAVOUR IS TO MAKE YOU FELL BETTER.† GOAL To bolster adroit manpower and work as a unit to deliver excellent health services. In the healthcare system, teamwork has been a major focus in the longevity of the organisation. Involvements of healthcare worker are pillars for the establishment of healthcare organisation. And in additions administrative staff and stakeholders also play a significant and symbiotic role in the betterment of the organisation. Potent collaboration between the manpower, respect and understanding and communication in a healthcare certainly boosts the quality of patient care and furthermore curtails the adversity in the healthcare and reduces physical and mental stress among the healthcare professions. OBJECTIVE ACTION CHALLENGES Build and expand health care workforce Recruitment of qualified staff. Orientation of job and accountability. Provide training if necessary. Time consuming phenomenon and economically expensive. Some applicant may have negative interpretation about organisation so leads to loss of adroit manpower Construct a team as per the requirement of organisation Create team as soon as possible for better mutual understanding within the team members. Selection must be done on the basic of capacity expertise and knowledge embodied by the individuals. Some individual savour isolation and do better without a team effort. Conflict to represent a team leader may arise. Establish collaborative team work between workers and appreciate the team effort. Actuate all the team members to work as team and understand, respect and communicate each other for the betterment of the organisation. Unwillingness of some of the team member to work as a team and share ideas and skills. Misunderstanding between the team members due to poor communication. Enhancement of dexterity and knowledge within the staff Funding in educational opportunity. Update with the current health services and technology. Provide training and professional opportunity. Hesitation of the staff to cope with new technology and health related issues, especially aged staffs. Due to lucrative nature of health organisation skilled staff may leave work for other opportunity. Transparency within workforce Establish robust harmony between the clinical and non-clinical faculty. Conflict within the workers With the establishment of objectives, it is obligatory the measure whether the objective and action deployed by the organisation has been successful or lagging behind. Measurement can be achieved by evaluation of team, accomplishment of team, conducting a query within the workers and obtain a feedback from the staff about the team and pros and cons of the team strategy. And furthermore a meeting can be organized to understand and discuss about the challenges prefaced by the staff, outcome of the strategy and enlighten flaws and weakness of team, that need to be amended for the healthcare organisation to thrive and sustain in this lucrative world. Framework for the implementation of strategy Strategy, ironically, is a tool through which an organisation meets the vision and objectives allocated and further enable an organisation to elect the appropriate pathway and proper action to determine the future of the health organisaton in a limited time frame (Morden 2007). As strategies are meant to achieve in a certain time frame, proper planning, establishment of priorities and development of strategic framework is mandatory for the better progress, outcomes and longevity of Chandler Health organisation. The chief executive officer (CEO) of chandler health organisation has the major accountability to provide a specific and precise direction and motivation to the staff to achieve the goals within the limited time frame. CEO further invents a methodical and structured plan or strategy to meet the objective and vision of the organisation within three years (Stephen Barnwell 2007).The major strategic framework of Chandler Health organisation includes, Understand the need of the consumers and establish customer–centered care. Consultation with the stakeholders of Chandler health Organisation. Formulation of committee. Establish transparency within the staff of the organisation. Evaluation of the strategy. 1 Understand the need of consumer and establish customer-centered care Understanding the basic need and necessity of the consumers and establishment of consumer centered care within the community is the major aim of Chandler Health organisation (Constand et al. 2014). The organisation firmly asserts that establishment of consumer centered care not only recuperate illness and tribulation of the consumers, outstanding health consequences, better consumers satisfaction and lessen health expenses (Freeman 2003), it also envelop the mitigating partnership, profound communication and faith between the consumers and provider (Epstein et al. 2009). Pay attention to the opinion of the consumers, enhancing effective communication with the consumers, review the consumers’ feedback about the services delivered by the organsation and to meet the expectation and trust of the consumers (PricewaterhouseCoopers 2008) are the major action considered by the organsation to attend superlative consumer centered care. And in addition Candler Health actuate all the staf f and faculty members to respect single consumer and savour diversities. And further assures that existence of poise between the patients centered care delivery and racial, ethnic and socio-cultural value, as organisation believes that lack of disparities in delivering patient care ministers to attend quality of healthcare services and facilities for every consumer (Johnson et al. 2004). 2. Consulting with the shareholders of Chandler Health Organisation Implementation of strategy, constructing a framework and to make a precise and accurate decision is simply impossible without the involvement of stakeholders, as all the financial activity for instant funding, and decision making are achieved through stakeholders. By and large, stakeholder has a significant and crucial involvement in formidable outcome of the organisation. Chandler Health firmly understands the importance of the presence of stakeholders in the planning and plotting for the establishment of effective strategic framework in a limited lapse of time. Primary step needed to be considered before consultation with the stakeholders is to identify the stakeholders of the organisation (Wood et al. 2012). Indeed, there is no apt definition of the stakeholders. Stakeholders could be people and any institution, funding and assisting the organisation relating internally or externally (Morden 2007). After the completion of identification procedure, classification of stakeholders is obligatory. Basically stakeholders can be categorise as Internal stakeholders Internal stakeholders represent the manpower employed by the organisation and work within the circumference of organisaton. The internal stakeholders embodies owners, CEO, the board of directors, shareholders, shareholders family, trust members and all the non clinical staffs and clinical staffs Including General Practitioners, Nurses, and all the allied health professions (Mordern 2007; Freemam 2010). External Stakeholders External stakeholders represent people or professional institution living outside the boundary of organisation ministering the organisation in decision making or providing moral support for the progress and welfare of the organisation. Immediate external stakeholders are customers and family member of the consumers and other external stakeholder comprises of, professional bodies, regulatory institutions, community, social services agency and government representative at local, regional and state level capable to clout the board regulation and legislation (Mordern 2007; Freeman 2010) Chandler health organisation also implement a stakeholder crosswalk , constructed mainly to consider appropriate stakeholders in decision making in a peculiar area of expertise and in appropriate time (Eveleigh et al 2012). And finally Chandler health is committed to create stakeholder network map and maintain robust relationship and ambience among the stakeholders (Wood et al. 2012). 3. Formulation of committee After planning of strategy, it is a herculean task to implement, manage and maintain the strategy. A team is needed to create to implement and maintain the efficacy of the strategy. Establishment of strategic committee is extremely important for the betterment of organisation. Chandler health would select the members in the strategic on basic of interest and expertise in the relevant field so that skills and knowledge embedded within the committee members could be utilised for providing the apt direction in decision making (Jeffrey, April Daniel, 2003). Chandler Heath is committed to involve top level managers, middle managers, frontline supervisors (Hoon 2007),shareholders, individuals with professional dexterities, and other internal as well as external stakeholders (Jeffrey, April Daniel, 2003; Swayne, Duncan Ginter 2013). And further organisation would create strategic management community and strategic operating committee (Steiner). Strategic management committee comprises of top management, shareholders and other important board members, providing recommendation and pathway to operating committee (Steiner). And Operating committee include middle managers and other frontline supervisors implementing all the action need to be achieved in limited time zone (Steiner). And finally, Chandler health assures that there exist a healthy and harmonious interaction and relationship among the individual within the strategic community and act as a unit. 4. Establish transparency within the staff of the organisation. For the effective execution of strategy, each and every individual employed within the organisation must be conscious and have a profound insight about the vision, mission, values and aim of the strategy. As transparency within the staff is the major value of Chandler health, organisation is committed to provide a level of transparency with the staff so that there is better exchange and sharing of ideas, expansion of innovative insight, critical investigation and give and take discussion (Swayne, Ducan Ginter 2013; Davis 2014). Communication undoubtable plays a vital role in the delivery of the information. In order to enhance effectiveness of strategy and to minimise errors, Chandler Health has formulated an efficient communicating strategy (Mortenius et al. 2011; Davis 2014). And further on organisation has focused to allot simple, transparent, accurate and understandable format and means of communication to employees as incomplete, complex communication misguide the staff from the goals of the organisation. Chandler Health organisation has introduced three major communication pathways; oral, written and Electronic pathways (Mortenius et al. 2011). Oral Pathway: Meeting, Seminar, workshops and training Written Pathway: Newspaper, Organisation magazine and broachers, reports, researches and bulletins Electronic Pathway: E-mails, official websites and other visuals means. On the other hand, chandler Health actuate all the core member of the organisation and employee to be expressive and receptive while communicating and respect individuals (Davis 2104) and planning to introduce â€Å"SBAR (Situation-Background- Assessment- Recommendation)† (Davis 2014) â€Å"a system of communicating crucial and cardinal information requiring prompt decision and operation. 5. Evaluation of strategy Evaluation of the strategy is the major phenomenon to measure the progress of the organisation (Pumet). Chandler Health organisation is obligated to conduct; â€Å"Customer experience online survey system† (Forest Research 2007) and collect all the feedback from the customers about the facilities and healthcare delivered by the organisation, as Chandler health believe in customer centricity which not only refines healthcare and services but also motivates to meet the appetite and intention of the consumers (Lutz 2008). â€Å"Balance score sheet† that measures the outcome of four field of organisation; relationship with consumers, interpersonal relation, values of organisation, and financial structure of organisation (Braam Nijssen 2004). Annual meeting of the all the stakeholders including staffs of the chandler health organisation and discuss about the feedback, issues and hardship induces in the implementation and action process of the strategy. Identify the flaws of strategy through discussion and amend it in future. References Lutz, S. 2008, A Strange Fit for a King: A Customer Experience Framework, Consumer-Driven Healthcare, vol. 53, pp. 356-9 Rumelt, R.P., Evaluation of strategy: Theroy and Models, pp. 196-217. Forrester Research 2007, North American Technographics ® Customer Experience Online Survey,Cambridge, MA. PricncewaterhouseCoopers 2008,How Consumer conversation will Transform Business, 10/01/2008,www.pwc.com/extweb/pwpublications.nsf/docid/452132E0E4043D6E852573D9005BF037>. Braam, G.J.M. Nijssen, E.J. 2004,Performance effetcs of using the Blance Scoresheet on the Dutch experience,LongRange Planning,vol 37,no. 4,pp. 335-349. Epstein, R.M., Fiscella, K., Lesser, C.S. Stange, K.C. 2009, Why The Nation Needs A Policy Push On Patient-Centered Health Care, Health Affairs, vol. 29, no. 8, pp. 1429-95. Davis, A. 2014, Core Communication Competencies in Patient-Centered Care, ABNF Journal, pp. 40-45. Freeman, R. E. 2010, Strategic management: A stakeholder approach, Cambridge University Press,United Kingdom. Morden, T. 2007Principles of Strategic Management,3rd edition, Ashgate. Mortenius, H., Maklund, B., Palm, L., Fridlund, B. Baigi, A. 2011, The utilisation of knowledge of and interest in research and development amnong primary care staff by means of stratgic communication-a staff cohort study., Journal of Evaluation in Clinical Practice, vol. 18, pp. 768-75. Swayne, L.E., Duncan, W.J. Ginter, P.M. 2012,Strategic Management of Health Care Organizations, 6thedn, John Wiley Sons Ltd, USA. Steiner, G.A.,Strategic Planning What Every Manager Must Know,A Division of Simons Schuster Inc.1230 Avenue of the Americas, New York. Hoon, C. 2007, Committees as strategic practice: The role of strategic conversation in a public administration., Human Relations, vol. 60, no. 6, pp. 921-51. Jeffrey, L.C., April, K. Daniel, T. 2003, Board Composition, Committees, and Organizational Efficiency: The Case of Nonprofits, Nonprofit Voluntary Sector Quarterly, vol. 32, no. 4, p. 493. Wood, J., Sarkani, S., Mazzuchi, T. Eveleigh, T. 2013, A framework for capturing the hidden stakeholder system, Systems Engineering, vol. 16, no. 3, pp. 251-66. Johnson, R.L., Saha, S., Arbelaez, J.J., Beach, M.C. Cooper, L.A. 2004, ORIGINAL ARTICLES Racial and Ethnic Differences in Patient Perceptions of Bias and Cultural Competence in Health Care, JGIM: Journal of General Internal Medicine, vol. 19, no. 2, pp. 101-10. Constand, M.K., MacDermid, J.C., Bello-Haas, V.D. Law, M. 2014, Scoping review of patient-centered care approaches in healthcare, BMC Health Services Research, vol. 14, no. 1, pp. 572-92. Stephen, R. BArnwell, N. 2007,Organisational Theory Concepts and Cases,5th edn, Pearson Education Australia.

Embryonic and Adult Stem Cells :: essays research papers

  Ã‚  Ã‚  Ã‚  Ã‚  Stem cells relate to the person health of an individual. Stem cells have the remarkable ability to develop into many different cell types in the body. Able to be a repair system for the body, they can divide without limit to replenish other cells as long as the person alive and able to provide nutrients to the cells. When a stem cell divides, each new cell has the potential to either remain a stem cell or become another type of cell, such as a muscle cell, a red blood cell, or a brain cell.   Ã‚  Ã‚  Ã‚  Ã‚  Stem cells have two important characteristics that distinguishes them from other types of cells. First, they are cells, with no specific function, that renew themselves with cell division. The second is that under certain conditions, they can be â€Å"induced† to become cells, such as the beating cells of the heart muscle or the insulin-producing cells of the pancreas.   Ã‚  Ã‚  Ã‚  Ã‚  Scientists primarily work with two kinds of stem cells from animals and humans: blembryonic stem cells and adult stem cells. Scientists discovered ways to obtain stem cells from experiments with mouse embryos, more than 20 years ago! (It would seem knowledge of stem cells would be much farther along by now) Many years of detailed study of the biology of mouse stem cells led to the discovery, in 1998, of how to isolate stem cells from human embryos and grow the cells in the laboratory. The embryos used in these studies were created for infertility purposes with â€Å"in vitro fertilization†.   Ã‚  Ã‚  Ã‚  Ã‚  Stem cells are important for living organisms for many reasons. During the first stages of a developing embryo, stem cells organize themselves into a certain order which will give rise to the multiple specialized cell types that make up the heart, lung, skin, and other tissues. In some adult tissues, such as bone marrow, muscle, and brain, adult stem cells are found. These stem cells are used to generate replacements for cells that are lost through normal wear and tear, injury, or disease.   Ã‚  Ã‚  Ã‚  Ã‚  The benefits of stem cells can be great. They can be used to cure many debilitating diseases. In a fairly recent study on the uses of stem cells to regenerate organs, a group of scientists surgically removed the spine of a mouse. After this procedure, the mouse because a quadriplegic. Then the scientists injected embryonic stem cells into the tail of the mouse. The mouse, after about six weeks, regained movement in the arms and legs.

Action Plan of the cooperative food Essay

What do they do about their plan.The plan will take according to year ahead. That means when any employee join in the organization they will be sitting with the manager they have to make a plan about their targets. Target means what is their vision and objectives. When they set their plan they would be planning on that.After that they do. Do refers what r u going to do and how are u going to do? So its like whatever their vision and objective. Accordingly their employee they have to do their work and they done their vision and objective. Next they will be reviwed that means where are they and what trac are they? And are they satisfying their customer or customers giving feedback. Those things are rivewed. And later it will be evaluated. On evaluation overall performance will be evaluated. According to how they have treat customers support and customers satisfaction. Every company has some strengths and weekness. Cooperative has also some proble. In Amstrong theory we find that compan y concentrate on their mission,vision and objective. In cooperative they have vision and objective but they don’t have mission. They calculate vision is a mission. Because they don’t know what is their mission? They have something lacking. They don’t care of their employee they always concern about their company that means customers. If we consider Blake Mouton Theory we will find that manager never follow middle of the road management. Manager follow impoverished management. In this particular theory company gives more concentrate on production not on the employee. Amstrong want to manageing people but cooperative follow their own style,because their thing is customer is more important than employee. They want to be best cooperative store in the uk. That’s what they want to expand their company. They concernless about their employee. For example. If any employee are going to out of the org they wont identified him or they wont recognized him. If any employee claim that,I stayed here three years,but I did not get any promossion or I did not get anything. They will said ok,if u r not happy u can go out. They never consider about their employees hardwork only they consider how employees cooperative with cus tomer. And what are the feedback from the customer and the productivity.They always want to finish their work just on time. They always gives emphasis on service and availability so that customer offer and great service is delivered.

Brand Repositioning

WHAT IS RE-POSITIONING? A company or product is new and people already formed judgments about it. In other word, the company or product already has an image either good or bad or in between. Many companies are not aware of their exact image but it is important if that image can be identified. If a company does not know where it is now, then that product or company unlikely to get to where it wants to go. RE-POSITIONING BRANDS As markets and customer needs evolve; brands can lose customers to new competitors.In addition, brands can become diluted as product or service offerings become commodities. When a brand loses meaning and relevance to target customer, a new brand promise should be defined so the brand can be repositioned. TYPES OF BRAND RE-POSITIONING Brand Re-positioning Brand re-positioning is changing the positioning of a brand. A particular positioning statement may not work with a brand. Brand re-positioning is undertaken in order to increase a brand competitive position an d therefore increase sales volume by seizing market share from rival products.When re-positioning companies can change aspects of the product, change the brand’s target market or both. There are four types of re-positioning options for develop a new product in market. I. Image Re-positioning This option takes when both the product and the target market remain unchanged. The aim is to change the image of the product in its current target market. For example product Adidas were seen as reliable but dull in early 1990s. The company created an image of ‘street credibility’ in an attempt to reposition the brand to appeal to the customer in the sports shoe market.During the 1990s, Tango the Britvic soft drink has been transformed from a minor UK brand into a brand showing dynamic growth. This has been achieved by creating an anarchic image for the products through a major promotional re launch that was aimed to appeal to consumers in the critical 16-24 age of group. II . Market Re-positioning The product remains unchanged but the product repositioned to appeal to a new market segment. For example, Lucozade is a brand of carbonated glucose drink was originally targeted as a product for individuals suffering from illness, particularly children.Now it has been repositioned as an isotonic drink aimed at young adults undertaking sporting activities. III. Product Re-positioning Product re-positioning is materially changed but is still aimed to appeal to the existing target market. Product positioning is closely related to market segment focus. Product positioning involves creating a unique, consistent, and recognized customer perception about a firm’s offering and image. A product or service may be positioned on the basis of an attitude or benefit, use or application, user, class, price, or level of quality.It targets a product for specific market segments and product needs at specific prices. The same product can be positioned in many different ways. IV. Total Re-positioning This option involves both a change of target market and accompanying product modifications. For example, Skoda has managed under Volkswagen’s ownership to reposition itself totally. The product quality and design has changed significantly and the brand now has credibility with new, more affluent consumers. This has also allowed the brand to expand its sales outside its Eastern European heartland.REASONS TO CONSIDER BRAND RE-POSITIONING 1. The brand has a negative image This can easily happen and often is not the company’s fault. Damage can be done by maverick individuals as in the notorious cases of poisoning of the products such as Tylenol and Perrier. It can also be an effect of government policy. For example, if a company builds a highway and forecasts year ahead the toll charges for the government, the public may know nothing about any intended road price increases until the government announces them at a much later date.This announce ment may be handled badly by the government, perhaps being made during recessionary times when disposable income is reduced. Although it is not within the control of the company collecting the toll, it still reflects badly on the company. Public relation is usually the fire-fighting answer, but forward looking companies use advertising and public relation strategically to think ahead about potential problems. This is sometimes scenario planning or issues management. The company looks ahead for a certain length of time.It can be months with fast moving consumer goods or a couple of decades with conglomerates. An example of how a company thought about its brand image in this way is seen in Telekom Malaysia’s sponsorship of the 1998 Malaysian Everest climb. Many things could have happened including the injury and death of the climbers. But a comprehensive set of guidelines was prepared for staff covering responses to possible questions the company would be asked in both positive and negative scenarios. On the other hand Coca-Cola did not seem to react quickly enough when the European scare surfaced in mid-1999.They suggesting that it might not have planned what to say in such unlikely circumstances and now it has a major re-positioning job to do. 2. The brand has a blurred or fuzzy image When this happen, people do not feel strongly about image one way or the other way or have mixed perceptions about it. This is quite likely to happen when a brand has not been positioned properly. Perceptual mapping would probably reveal that the brand is very close to other brands in terms of customer preferences and has little to differentiate it.A re-positioning exercise would need to be carried out to get the brand into a space away from the other brands. This may involve changes to product or packaging. 3. Competition has moved close or taken over brand position This is constant threat facing any successful brand because everyone wants to emulate success. It sometimes takes companies by surprise as Japan brand Lexus did to BMW in the U. Ss this is a constant hazard in the consumer goods category. Companies have to be prepared to constantly innovate with existing products and bring out new products to surround the category space.FedEx, one of the world’s leading courier companies upon finding out that all other Asian courier companies had positioned themselves around the benefit of speed as it had done moved away with a very large advertising campaign and suggesting that whatever the adverse circumstances, FedEx would deliver. It has not lost the speed benefit because this product related. It has instead added a dimension of corporate personality to strengthen overall company image hence differentiating it from the rest of the crowd. 4. The company embarks on new strategic directionWhen a company embarks on a new strategic direction move into a new industry or introduces a brand that is remote from the core business, brands with an already powerful image faces less of a problem this might bring. However, weak brands will find it essential to reposition it to convince the target audience of its credibility. For example, Coca-Cola feels confident enough to bring out its own brand of clothing. There are limits to brand extensions. If the brand name is not too elastic, a totally new brand name may be necessary. 5. The company introduces new brand personalityWhen a company introduces new brand values or personality characteristics it needs to undertake re-positioning. Privatization and deregulation have forced many government institutions to change their practices, values and their cultures. This is a significant challenge as consumer perceptions are deeply entrenched and re-positioning requires considerable persistence repetition backed up by a totally different brand culture and customer experience. Similarly, re-packaging a brand requires re-positioning. 6. The company addresses a new target audienceMoving to a new mar ket segment in addition to the existing ones is always tempting for the brand development. The danger lies in alienating the brand’s existing customer base. Example presented by Toyota, which said it is considering joining the Formula One racing by 2003. It is trying to revitalize its image to appeal more to the youth, a segment that tends to buy more innovative products such as those produced by Honda. By joining Formula One it hopes to send a message to young people about the fun of driving and position Toyota as technically up to date. 7. The sales are declining.This is the basic reason why Marlboro considered re-positioning in the 1950’s. If the absolute sales start to drop, you need to take a step back and figure out the cause. If you think that you are offering your service or goods at its best, but it still does not continue to attract customers, it could be that your brand needs to be refreshed, if not represented differently. 8. New competitors have a better v alue proposition. In that case, rest assured that your initial position will be destabilized. If customers see that other brands offer better than yours, they tend to shift.Hence, company option is to either step up or get left behind. 9. Customers think that your brand is outdated and not established. Being an older brand does not necessarily put you at a higher position. Customers may see your brand as outdated or irrelevant. What you need to work on is how you can really ‘establish’ your brand. You know your brand is established when customers trust and go back to it again and again. In other words, established brand produces loyal customers. 10. Your products and services have evolved drastically. Over time, companies change and expand.You may have added new products, refined old ones, or expanded the line. This would help you stay relevant and fresh. However, if you have changed your products or offerings over a long stretch of time, chances are, the branding strat egy that you started with does not reflect the brand anymore. It might be out of sync already. You may need to change it to mirror what the brand stand for now. HOW TO REPOSITION BRAND FOR HIGHER MEANING? To be successful at re-positioning your brand, you have to create higher meaning and aim higher. Aiming higher requires outward thinking and learning from the marketplace.Some companies have been engaged with a variety of consumer products brands whose managers are seeking new opportunities to grow their brand’s value. In all these engagements, I have noticed a common thread among all of them which was consumers no longer care about them because they have lost their compelling meaning in the consumer’s mind. Once a consumer’s mind is made up about a brand, it’s next to impossible to change it. The decisions facing brand managers and marketing executives regarding how they deal with our ever-evolving market landscape usually comes down to three options: i . ontinue to invest in the existing brand meaning ii. create a sub-brand iii. invent a completely new brand All of these options have advantages and disadvantages, more so if the brand is also facing dramatic challenges in distribution. The driver underpinning all these options is change. Brands are dynamic. They have their cycles and they run their course. What is hard for managers to grasp is when to move on. This is particularly true if the brand was once a leader. Market success always creates size, power and a false sense of security.Over time, this creates an unrealistic view of the external reality, and a lack of urgency to correct course in maintaining relevancy among consumers. Brand managers naturally become inwardly focused and they tend to miss seeing new opportunities or competitive threats. Complacency becomes the norm and the brand’s compelling meaning in the minds of consumers gets blurred and sales drop. If the companies are faced with reinventing brand, the problem that they faced most likely is obvious. Somehow many people believe a good idea has to be clever, mysterious or layered in complexity. The best ideas for re-positioning brands are simple.If the core idea behind the brand’s meaning is not simple and obvious, it would not stand a chance in the over-crowded slush pile of a marketplace in which the brand must reside. Simple ideas are self-evident, which is why they work so well. Positioning is the art of sacrifice. A brand can only stand for one compelling, radical differentiating selling idea. The trouble with simple ideas is they have no appeal to the imagination and are easily over-looked. We are naturally drawn to the more clever and ingenious ideas. Resist this temptation. The company needs to aim higher thinking toward the simple, obvious differentiating idea hat elevates the brand to a new meaning people really care about. RE-POSITIONING STRATEGIES TO ACHIEVE COMPETITIVE ADVANTAGE It is high time we re-examine the way re-positioning of brand is done in this ever changing market place. Uncertainty and trends have placed companies in a race against time. Gone are the days when work for every segment of consumers like a charm. The life and soul of the market place today is focusing and engaging specific target market. Major paradigm of strategic re-positioning is now introduction of small scale change with budget.Value based system is the money spinner that competitors have been using to bring companies down. Strategic re-positioning and exploitation of brand advantage is the only cash cow that can be used to counter them. The re-positioning strategy below will keep the company aware from the failure. 1. Reposition brand internally. Internal brand building is an emerging trend in marketing that is used to solidify the position of a brand in an organization. Brand based internal communication will communicate new strategic position of a brand to employees of an organization.Major home improvement companies like Home Depot, and Lowes are example of companies with strong internal communication. Engagement will foster strategic intent of re-positioning in to the training experience and job activities of employee. Organization alliance with brand re-positioning activities will enable company to achieve increased customer referral expanded sale portfolio, and customer service efficiency. 2. Carry out consumer analysis The essence of carrying out consumer analysis is to identify prospects, customers and target group in order to position brand correctly.Success will go an extra mile if new product development can focus consumer’s need and wants. New brand profile should correlate with consumer behavior and value. New product development manager have to make sure that they meet and exceed consumer expectation in order to make them loyal to brand. And lastly company should engage brand in the mind of consumers consistently in order to create a lasting emotional affinity. 3. C ompetitive analysis Competitive analysis is the assessment of the strength and weakness of your rival. Company does not underestimate the power of their competitors.Emergence of technologies has made it easy for them to gain insight in to the future before anyone does. New product development should create an uncontested market space by making sure their marketing mix is innovative in nature. They can differentiate the position of their brand by instilling a distinct feature in price, promotion, distribution and the product itself. 4. Fine tune to advertising strategy Companies like Verizon, gap, apple, Microsoft and MacDonald have fine-tuned their advertising strategy to â€Å"consumer needs† tactics. Appealing message will create brand awareness and increased sales to them.By using a medium that will clearly communicate new brand position and features to existing customers and prospects. They have to employ message that has specific objective in order to add value, success, quality, excitement, substance, and equity to the positioning of their brand. Besides that, advertising objectives should be derived assessment of market situation, price position, competition, and channel of distribution. 5. Create good relationship with trade partner and channel members Trade partner and channel members are people that ensures product or brand gets to the hands of final consumers.Intermediaries have very strong ties to brands. Good strategic partnership and relationship with channel members are very important in ensuring that new brand position is communicated to consumers. They can also supply sales force and marketing communications necessary persuade consumers to go beyond buying a product. Companies like Dell Computer, FedEx, and Charles Schwab have a very great system that have enabled them achieve a very powerful competitive advantage. 6. Reassess It is always good to carry out assessment of brand position continuously to ensure relevance in the market.This strategy will eliminate risk and problem from piling up. It is done by carrying out internal and external analysis of brand rating within employees, customers and prospect. The result of the analysis will enable them to know the strength and weakness of brand position. Furthermore, data collected will enable you map out informed strategy to reposition their brand all over again. PROFITABLE WAYS TO REPOSITION A BRAND The reason is because brand re-positioning strategy is applicable to wide range of real business problems and marketing issues.Brand re-positioning is the only effective strategy that can generate feasible solution to problems based on current needs of the market. Therefore, it is imperative organizations understand specific ways to reposition a brand. Below are illustrations of ways to reposition a product or services. i. To make brand relevant One way to reposition a product or service in the mind of target market is to make it relevance. Brand relevance can be define d as the alignment of brand’s identity, attribute and personality with the needs of target group.The reason behind making brand relevant constantly is because of changing needs of the society and profusion of alternatives. Brand relevance entails keeping brand current and significant in the mind of target group. It also encompass ensuring that brand resonate and connect to consumers emotionally. ii. To enhance brand identity Another way to reposition a brand is to enhance its identity in the market place. Brand identity is the visible element of a brand such as colors, logo, design, symbol and name that distinguishes a product or services in the mind of consumer.Identity enhancement is done especially if there is no consistency between brand interfaces and consumers. Redefinition of identity is also done when two or more company is merging together. Brand identity is strategic or substance oriented in nature. Brand identity begins with analysis of marketing environment and en ds with using research data to create relevant brand portfolio. iii. To enhance brand personality Organizations reposition brand personality especially when they need to solidify customer loyalty and engagement.According to David Aaker, author of the book â€Å"Building strong brand† â€Å"brand personality can also be defined as the set of human characteristics associated with a given brand†. It is also the personification of intangible and tangible traits of a brand. Brand personality projects beliefs and core value of product or services. It is a framework that creates passion and affinity for consumers. Types of brand personalities include trustworthiness, sincerity, strong, reliable, consistency, sophistication, and emotional. iv. To enhance brand experienceAnother way to reposition a brand is to enhance consumers experience in order to gain long term competitive advantage. Brand experience encompasses aligning product or services to end-user mood, needs, desires, and behavior. It also involves using stimuli to invoke feelings, sensation and responses. A memorable and unforgettable experience is created by being insightful, remarkable, valuable, dynamic, relevance and accessible enough to unravel gaps and deliver satisfaction incessantly. Customer’s physical & emotional expectations are enhanced by creating great experience at all faucet of interaction. . To enhance brand essence Periodically, organizations enhance the essence of their brand by associating brand with meaningful and relevant substance. Brand essence is a pathway for adding value and equity to a product or services continuously. The concept of brand essences is also defined as a phrase or statement that contains emotional connection or impression about product or services experience. It is the DNA or core characteristic that distinguishes a brand from other alternatives. Illustrations of traits associated with brand essence include unique, relevance, scalable, and susta inable. i. To enhance brand image/reputation Another Way to reposition the image of a brand is through its appeal, fame, and value. Business dictionary defines brand image as the â€Å"impression in the consumer’s mind of a brand total personality†. Brand image can be also defined as what a brand stand for or set of specific belief about brand in the mind of consumers. It deals with readjusting the perception of consumers on brand. It is tactical or appearance oriented in nature. Various ways to enhance brand image is through advertising, promotion, word of mouth, customer service and other touch points. ii. To adjust brand association Re-positioning of brand association is done by organizations to increase product or service appeal to core target group. Business dictionary defined brand association as the â€Å"extent to which a particular brand calls to mind the attribute of a general product category†. It can also be defined as the meaning, attributes, image associated with a brand in the mind of consumers. Associating brand with enchanting features can solidify loyalty and turn consumers to evangelist or advocates.Various brand association include customers contact, advertisements, character, word of mouth, celebrity, category, geography, end-users, slogan, intangibles, products, extensions, and displays. viii. To emphasize on brand attribute Sporadically, factors like unstable market, short product life cycle, technological advancement, and alternative can make the attribute of a product or services irrelevant. Re-positioning of brand attribute is done by emphasizing on attribute that matter most to consumers or target group. Brand Attributes is defined as the properties or characteristics of a product or services.It can also be defined as the emotional as well as functional association consumers confer to a brand. Types of attribute include cost, friendly, authentic, innovative, prestige, and reliability. ix. Brand differentiation Or ganization indulges in differentiation strategy when they need to establish a strong identity in the mind of consumers. Business dictionary defined brand differentiation as the â€Å"result of effort to make a product or service stand out as a provider of unique value to customers in comparisons with its competitors†.Chosen point of differentiation need to be significant to target market, not used by competitors and supported by organizational resources. Types of differentiation include components, performance, experience, market leader, convenient, innovation, pioneer, essential, expertise, and responsiveness. WHY BRAND RE-POSITIONING COULD BE THE BEST SOLUTION THROUGH WEBSITE? When you have been working on a brand for a long time, it can be depressing to find out that it is not having the positive effect that you hoped.Examining the brand equity for the website can sometimes reveal that there is virtually no difference between marketing your company with the brand, and prom oting it without. This usually means that your current brand is missing the mark, and you are just not connecting with your customers. In order to create a better equity, and retain more customers while bringing in new traffic, you should seriously consider brand re-positioning for your website. Re-positioning a brand means changing the angle or design of your current brand marketing campaign, or even simply discarding your brand and starting again.On a website, which needs to be constantly changing in order to keep up with modern trends, it can actually be a good idea to reposition your brand every so often. This keeps the website fresh for your clients, and can also attract and retain customers who would not be otherwise connected, while also allowing you to fine-tweak the Brand Promise or other elements which affect the levels of brand equity. There are a number of reasons why you should consider brand re-positioning for your website. If you are just not attracting the sales that you had at the beginning, then changing the brand can bring back former customers.You would also need to focus upon promoting different elements of your products or services to keep the interest, but this can be a positive side effect of brand re-positioning. Another reason may be that brand you have chosen does not really match your website, and you are therefore losing customers. For example if you are promoting a brand of shoes with puppies and kittens on, then you would not want a brand image that more resembles a heavy metal poster. Your customers base their opinions of your values upon your branding, so the item and the brand need to be a close, if not completely perfect, match.A brand which clashes with your website or the item or service offered for sale simply has to go, and changing the logo, colors and appearance of your brand can be the incentive that some websites need to completely overhaul the way that they operate which was by leading to new initiatives that generat e more income for the owners. Brand re-positioning can also be a step designed to help the owner of the website with brand management, keeping the brand to a set design, and making it clearly different from other types of brand which are very similar to your own.If a rival company has put out a product with a virtually identical brand to your own, then you can cut down their stealing of your clients by changing the appearance of your brand. This type of brand re-positioning can also ensure that you keep up-to-date with your opposition, and don’t become the traditional website, as this can put off some buyers. There are also several different types of effects which can result from brand re-positioning. For example, you may find that changing the look and feel of your brand can make your company more relevant to the customer.If you offer a service, then you may find that your regular customers increase their levels of use, because re-positioning the brand has opened up potentia l uses that the customer had not previously thought of. It may also serve to make the customer take your product more seriously. Sometimes when a website has been used for a long while, clients can feel a bit bored about your site, and re-positioning can make them think again about your products. Re-positioning can also ensure that your brand keeps up with changing market conditions that would otherwise have resulted in a drop in sales.By constantly re-positioning the brand in the market, websites can keep themselves one step ahead of the competition, and keep up with current trends. Making sure that you don’t fall behind ensures that you retain customers and keep bringing in new ones. In the more modern era of the social network site, companies also rebrand in response to changing customer demands. Some websites may need re-positioning in order to keep the interest of ‘followers’, because it gives them something to notify their fans about, and so keep the compan y in the user’s memory.Others may hear direct complaints about their current brand, and this can lead them to reposition their brand in the market, hoping to ease customer dissatisfaction with a particular part of the brand’s products. Although you may not have experienced any opposition as yet, re-positioning is a good idea even for a very small company with social networking contacts, and in order to ensure that effective branding is installed, working with a company such as www. expertsbranding. com can ensure that you keep your brand contemporary and consistent even after it has been repositioned.SUCCESSFUL BRAND RE-POSITIONING There are three key factors in successfully planning for and delivering on brand positioning. There are of course many examples of this not going to plan and in fact companies having to back-track on their new promise to a more pragmatic place. The three components to success or consideration on this topic to be: i. Planning new positioning so that it fits within the existing reference points of the target market. Some company much like the creation of social media personas and communities and not trying to create a new identity or personality or place for the brand.That is too far away from the existing perception of that brand in its category and market position. ii. Ensuring that the audience will grant you permission to re-position. This stage essentially encourages the brand to again consider current customer sentiment. The question is they looking for the brand to evolve and change, or are they comfortable with where it is or not even aware of the current positioning. Essentially efforts are wasted if the audience are not likely or be receptive. iii.Finally, and I think critically, the last component is ensuring the organization delivers on the new brand promise. This seems logical, but the best examples of brand re-positioning are where brands start transforming internally and fundamentally – brand of cou rse needs to behave like it wants to be seen. No one likes a big talker with no follow through. EXAMPLES OF RE-POSITIONING BRAND SUNKIST In this digital age where music and the virtual world dominate most of the younger generation's daily lives, marketers have to change and adapt their strategies to reach their target market.Recently, the American soda brand Sunkist has initiated a brand re-positioning. They are now aimed at trend savvy teens and young adults. Sunkist's brand manager said that they just can't rely on traditional marketing. The brand's mother company, the Dr Pepper Snapple Group, is now utilizing YouTube, MySpace and Facebook platforms to promote their products. The company has also partnered with MySpace to promote its project. Sunkist has also created four new videos featuring young break dancers out at night.Many brands and companies are now using digital communication mediums and social media tools for a more relevant communication strategy that is in line with t heir target markets’ interests and ways of life such as LG, Unilever, and Nutella. In an era when people are switching from television to computers and mobile phones, companies cannot only use traditional advertisement channels and must find new ways to reach their customers. Today, the proliferation of online platforms seems to be a great opportunity for marketers to enter this new age of communication.There is no doubt that Sunkist’s new strategy will help the brand increase its global awareness and successfully reach their consumers. Today, the young generation is more health conscious and probably less willing to buy drinks containing huge amounts of sugar. Sunkist did their market research before launching the new campaign to ensure their brand re-positioning is a success. JOHNSON AND JOHNSON Liquid petroleum is low-value, mass-produced and has a wide variety of uses; there is huge potential for mass marketing.The market name for this substance has been long known as Mineral Oil, used primarily for health and medical uses. But US pharmaceutical and fast-moving-consumer-goods manufacturer Johnson and Johnson bridged the gap between the initial R&D and the market-ready innovation by defining a baby-care niche: Johnson’s Baby Oil was born. This extended their ‘baby’ product range, which later also included ‘No more tears shampoo’. These products demonstrate the benefits and drawbacks of a ‘Focus’ strategy as the consequential brand re-positioning shows, operating in a niche has its limitations.The branding of their baby oil and shampoo has highly effective in defining their niche: happy babies in above-the-line advertising, pink packaging and a trusted producer sends out all the right connotations; mothers know that these products will never harm their babies. As a result of this, Johnson and Johnson can differentiate themselves from the competition by which is the essence of what a brand should aim to do that seduces a female-orientated target market to ignore generic competitors. This may have been key to uccess as Micheal Porter’s Five Forces demonstrates, Johnson and Johnson has less power than their customers, the supermarkets, who are also trying to sell their own-brand alternatives. Hence, branding to create a niche is a competition-driven objective. However, while it was a competitive strategy, nowadays the products are marketed to a wider, mass market and the ‘baby’ niche, which limited sales, has been ditched to pursue a new sales growth aim. This is essentially re-positioning a brand.The baby oil and shampoo, it is argued, if soft and gentle enough even for babies, then surely new consumers can be attracted to use the product, which mirrors a form of market development. Predictably, more customers equates to more sales and therefore greater revenue; also, by increasing demand Johnson and Johnson can benefit from internal economies of scale to red uce average unit costs, which boosts profit margins. But this is easier said than done: very good marketing was needed to successful reposition their products.Ironically, therefore, the secret behind successful brand re-positioning is not to change the branding to match the new consumer, but change the consumer’s perceived ‘needs’ to match the brand. REFFERENCES Brandsource. (2009, June 8). Retrieved 4 3, 2012, from Sunkist Brand Re-positioning: http://www. labbrand. com/brand-source/sunkist-brand-re-positioning Johnson and Johnson – Brand Re-positioning. (2010, August 4). Retrieved April 3, 2012, from Johnson and Johnson – Brand Re-positioning: http://manifestedmarketing. com/tag/johnson-and-johnson/ Derrick, E. (2011, September 9). The Blake Project.Retrieved April 3, 2012, from Branding Strategy: http://www. brandingstrategyinsider. com/2011/09/how-to-reposition-your-brand-for-higher-meaning. html Levey, C. (n. d. ). Re-positioning:Marketing Stra tegies. I. T . Partners. Lyle, S. (2011, June 13). The Academy of Business Strategy. Retrieved April 3, 2012, from http://theacademyofbusinessstrategy-brandre-positioning. com/ McKinsey & Company. (2001). Successful Brand Re-positioning. Marketing Practice. Norlander, T. , & Unander-Scharin, M. (2007). Re-positioning- A Brand Personality. Bachelor Thesis, 139. Ryken, C. (2011,

Herman miller Essay Example

Herman miller Essay Example Herman miller Paper Herman miller Paper Review the companys strengths and weaknesses. What are the short-term and long-term implications of its internal environmental conditions? Herman Miller produced Its first office furniture in 1942 by a man Gilbert Rhode, he died 2 years after the design was made and De Pre had to find a new designer then he hired George Nelson as Herdsmans first designer. Herman miller Is a 1. 3 billion dollar manufacturer that produces office furniture. It Is one of only four organizations and the only non-high technology that was selected for Fortune magazines 100 Best Companies to Work For. Herman Miller has a rich legacy, they go back to 1905 and the Star Furniture Company which was a manufacture of traditional bedroom suites. In 1909 it was renamed Michigan Star Furniture and hire DC Pre as a clerk then he became president. His father in law bought majority of the shares and in honor of that he named the company Herman Miller. This is where strength comes in because they are loyal to their employees and De Pre was committed to treating all of his employees individuals. They are lead innovators; they have to make sure that they are keeping up with what everyone expects from them which requires Intense research. Early In the history of Herman Miller, It survived the Great Depression, which Is saying a lot considering that the Depression was the biggest economical tragedy to date. In 2000 Herman Miller started off with record high profits and sales in 2000 2001. One of their strengths was when they offered and Employee Stock Option Plan. This gave employees a sense of empowerment because they knew that they had a hand in the company. In 2010 Herman Miller published their long practiced organizational values on a website What We Believe. These are used for uniting employees and building relationships and also contributing to communities. These principles that Herman Miller go by are some of their biggest strengths. Curiosity and exploration, they are a research driven company they respect and encourage risk taking and practice forgiveness. They mention that everyone makes mistakes and If It is an honest mistake then It needs to be learned from and move on. Engaging Is about their owners being actively committed to the life of the community. Stock ownership Is very Important to them but they needs more than that. The mall strength that comes from this and the payoff really come when people are aware of their problems, solutions, and behavior. Herman Miller is about performance and performance is required for leadership. They want to be leaders and they are committed to performing at the highest level possible. They are an inclusive company; they want to include all the expression of human talent and potential that they offer. They design things by looking at the world and how it works and how it doesnt work; there is a method for getting something done and solving a problem. Herman miller is environmentally friendly, which has a significant impact. This will have a long term positive impact in this entity which will add to its value as a many. They are also a well-known brand; people know what Herman Miller Is when you show them the logo or if asked who make office furniture. A companys biggest asset Is their customers and they have great customer loyalty. Herman Miller is somewhat of a more luxurious and comfortable high tech furniture that will benefit off the Cannon Plan that De Pre brought to the table and they still use today. They use teams and they are usually cross functional. They are based on product development and when that product has been developed the members of that team are given new projects. Because Herman Miller has instilled these values into their company they have a long term benefit from the foundation that they have laid which also are intangible. Their weaknesses is the fact that their market is always changing, they are somewhat in the fashion industry and what design was good for 2011 is not going to be the same for the next year. They must always be on top of what is new and what trends people will want to follow. They are also very expensive, much more expensive than their competitors, which in turn during an economic downfall, people will want to go with the cheaper version of the same thing. Another long term implication is the fact that they have always treated their employees well. The company offers them stock at a 1 5 percent discount and they are offered a 401 (k) and receive a 50 percent match for the first 6 percent of their salaries. They are also offered a retirement plan and the company deposits 4 percent of compensation on which interest is paid quarterly. Once again they are automatically eligible when they join Herman Miller. 2. Review the opportunities and threats present in Herman Millers external environment. How will these conditions affect the companys tragic decisions? Herman Miller has many opportunities, as any other business does it Just depends on how they decided to take the opportunity on. Financial Leverage allows Herman Miller to quickly expand into other markets especially in fragments industries. For example everyone is about going green, and Herman Miller took that into consideration and it used it to sell its products. They introduced a Mira Chair that was made out of 45 percent of recycled materials and 96 percent of the materials we recyclable. Builders that use Herman Miller, have cooperative advertising with strategic partners. Hilton Garden Inn rooms are equipped with the Mira chairs and if you look in the booklet on the desk it will tell you how you can order the chair for your personal gain. Herman Miller also has an online store that customers can visit; by having a store online you are appealing to a much wider group of people than normal. It is important that they keep this online market because it is easy and accessible but also is a very cost effective way to get do business. Along with their strength, innovativeness is an opportunity that Herman Miller has going for them. Being in the generation where people are looking to be comfortable and are learning more about the human body, Herman Miller can team up with scientist and any other expert that you can think of to make furniture more appealing physically and at a comfort level. Intense competition is a threat to Herman Miller; because their cost structure is high their competitors can produce other products that arent as expensive as Herman Millers products. Other companies can also look into brining in researchers to find the best fit for the human body, a chair that will help your back rather than make it worse. Another threat is the fact that Herman Miller already survived the Great Depression, they dont want to have to repeat it, but a bad economy is always a factor when you are trying to operate a profitably company. This will take away some customers, but if you are buying Herman Miller furniture sometimes a bad economy wont affect your spending habits. Affected by low growth rates which generate a more intense competitive environment and drive market prices down. A bigger threat that is becoming more common is telecommuting, where workers can carry out their responsibilities in a non-office eating and that reduces the need of office equipment. . Define the components of Herman Millers business strategy. Given the situation analysis, what modifications should be considered? Under the guidance of Dry. Frost was the first to implement a Cannon Plan. They are principles of equity and Justice for everyone in the company. The two major functions of this plan the use of teams and committees fo r sharing ideas on improvements and a structure for sharing increased profitability. This plan and relationship with Frost continued on for four decades. In 2003 Herman Millers tragedy helped the company recover from the collapse of the dotcom events of September 1 lath 2001. Sales fell 34 percent and profits dropped. Even with this happening the company bounced back by adopting a social contract with the workforce, restructuring and place in emphasis on the customer. This approach reinforced cultural elements and sustained the value of the organizational culture. In the past Herman Miller applied strategies that fuel growth and also restructured operations to reduce costs, reintroduce classic models, and launch new ideas and products. The idea for new items can be weak and the company. Herman Miller made up an Accessories Team that was an outgrowth for the project purple. A goal for this project was to stretch beyond the regular business lines. Office accessories is something that Herman Miller wasnt always involved in apart from the fact that it is a big part of what the independent dealers sell. Two people we assigned to come up with a team to launch a new product within 16 months. They hired people with different disciplines that were needed to help support the goal of the team. Leadership and decision making are shared both within the team and across the whole organization. In order for Herman Miller to keep leading the industry with office furniture they need to fit the needs of the changing market. They do maintain the strategic resources to introduce a promising new product that is a growing market segment. They should always be looking for ways to be a diverse company with their products by going into different industries and looking for markets with more long term goals. Herman Miller should consider expanding its global operation to increase its revenues and always have their dedicated cross-cultural teams. Another plus that Herman Miller has is the fact that their human resources is insider a strength in the company. Herman miller has 278 applicants for almost every Job opening. In 2009 they cut their workforce by more than 15 percent and reduced pay for the remaining workforce by 10 percent. The company sponsored 401 (k), even though this was a major problem employees praised the management for handling this with care and class and doing what is best for the company. Its strategy is Business as Usual it seems that Herman Miller will share the good and the bad with the employees, more specifically with compensation. Pay is determined by company performance. They receive a base pay in addition they participate in a profit sharing program where employees receive stock based on the annual performance. 4. Consider the companys international strategy and performance. What options are available to improve results in overseas markets? Herman Miller is considerable manufacturing in the I-J, Asia, and China. Herman Miller products are sold internationally through wholly owned subsidiaries in a lot of countries including Canada, Japan, Mexico, Australia, Singapore, china, India, and the Netherlands. They offer their products through independent dealerships. Herman Miller needs to cure a better return on its international business investments, that way that can take immediate action and have stronger levels of profitability. They can consider the high costs and the complexities of managing wholly owned subsidiaries. They can seek for strategic alliances for entry in new markets where knowledge and understating and competitive conditions are weak. They can seek for entry in growing markets especially India, Brazil, and China. If they do decide to enter new markets they need to conduct research to determine if international strategy is more suitable for the market they are attempting to enter.